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picture1_Marketing Ppt 67558 | Ch 12 Item Download 2022-08-28 09-42-02


picture2_Marketing Ppt 67558 | Ch 12 Item Download 2022-08-28 09-42-02 picture3_Marketing Ppt 67558 | Ch 12 Item Download 2022-08-28 09-42-02

 75x       Filetype PPTX       File size 0.20 MB       Source: mulyaningrum.files.wordpress.com


File: Marketing Ppt 67558 | Ch 12 Item Download 2022-08-28 09-42-02
Global Marketing 1 Management 2 • The trend back toward localization – Caused by the new efficiencies of customization – Made possible by the Internet – Increasingly flexible manufacturing processes ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Global marketing management the trend back toward localization caused by new efficiencies of customization made possible internet increasingly flexible manufacturing processes from perspective is always best markets continue to homogenize and diversify simultaneously companies will avoid trap focusing roy philip on country as primary segmentation variable benefits when large market segments can be identified economies scale in production important competitive advantages for transfer experience know how across countries through improved coordination integration activities globally ensures that marketers have access toughest customers diversity carries with it additional financial firms are able take advantage changing circumstances international planning process exhibit alternative entry strategies an strategy into should reflect analysis characteristics potential sales strategic importance strengths local resources cultural differences restrictions company capabilities degree near know...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
File size: 0.20 MB
										
Views: 75x
										
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										Wan learn
											

												Wan learn