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...Two competitive products coca cola pepsi is one of the leading brands in soda industry and largest brand non alcoholic beverages world international empire spans more than countries company has a large product portfolio sparkling still apart from market share known for its strong image high customer loyalty it invests very sum each year marketing promotion growing recognition engagement recent years focused on optimizing mix to cater changing taste consumers worldwide due being affordable are not targeted at specific class however mainly modern young fun loving youth that form target soft drink selected position itself as positioned stands freedom happiness strategies segmentation used this technique segment according emerging markets developing developed since every country plus play crucial role growth primary focus was increasing sales volume rather profits so increased domains make foundation future business made possible by selling economical rates higher no masses can enjoy estab...