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picture1_Marketing Ppt 67498 | Imc Item Download 2022-08-28 08-49-02


picture2_Marketing Ppt 67498 | Imc Item Download 2022-08-28 08-49-02 picture3_Marketing Ppt 67498 | Imc Item Download 2022-08-28 08-49-02

 139x       Filetype PPTX       File size 2.03 MB       Source: jmpcollege.org


File: Marketing Ppt 67498 | Imc Item Download 2022-08-28 08-49-02
DEFINITION American Association of Advertising Agencies (AAAA) : Integrated Marketing Communication(IMC) is “a concept of marketing communication planning that recognizes the added value of a comprehensive plan that evaluates ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Definition american association of advertising agencies aaaa integrated marketing communication imc is a concept planning that recognizes the added value comprehensive plan evaluates strategic roles variety disciplines mrs gracy d souza assistant professor j m patel college commerce meaning an advertiser has to communicate about its products terms sale offers benefits consumers there need for integration in order deliver clear compelling message company and product services positive influence on information processing memory attitudes purchase intentions objectives awareness impulse attitude or negative create brand loyalty repeat purchases develop image remind customers counter competitor s claims educating elements publicity advertisin sales g promotion sponsorsh personal public ips selling relations trade packaging fairs exhibition it form mass can be used promote through news articles carried by media firm actions policies awards etc favourable unfavourable...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
File size: 2.03 MB
										
Views: 139x
										
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												Wan learn