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...Marketing framework p x customer segmentati c t i on s m company context targeting g n positioning collaborator e k r competitors a nazev prezentace v zapati the stp process segmentation is of classifying customers into groups which share some common characteristic involves evaluating each segments attractiveness and selecting one or more to enter arranging for product occupy clear distinctive desirable place relative competing products in mind consumer target market set all actual potential buyers group people toward whom firm markets its goods services ideas with strategy designed satisfy their specific needs preferences any must include detailed description this advantages breaking up homogeneous heterogeneous forces marketer analyse consider both ability competently serve those thereby making better informed about competitor offerings also be analysed so what competitive disadvantages are helping it clarify own limited resources used best advantage targeted at that offer requiremen...