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picture1_Marketing Ppt 67488 | Chpt 5


picture2_Marketing Ppt 67488 | Chpt 5 picture3_Marketing Ppt 67488 | Chpt 5

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File: Marketing Ppt 67488 | Chpt 5
THE B2B WEBSITE Although all aspects of effective web presence development apply equally to the B2B marketer, buyer behaviour in B2B differs to that of consumers. Furthermore B2B purchase decisions ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...The bb website although all aspects of effective web presence development apply equally to marketer buyer behaviour in differs that consumers furthermore purchase decisions are rarely made by one person norm being potential has a decision making unit dmu group people with responsibility for buying normally consisting some or gatekeepers initiators deciders buyers influencers users must also meet needs different types new modified rebuy straight lead generation majority websites have an objective rather than online sales long standing marketing model is initial contact between vendors and customers dependent on sellers seeking out genuine leads products services they offer process far more complex bc s content requirements its various elements problem recognition specification search if off shelf supplier bespoke evaluate suppliers make after service...
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