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...Outline of the presentation generating introduction recommendations proposed solution next steps clustering customers problematic floating customer loyalty popularity smartphone change way how marketing is done growing role wireless technologies in people s life decision makers must focus on one problem excessive offers and promotions to personalized services recommender systems discovering behavior patterns key enabler for success retailers usually first step process analyzing purchasing retail but most studies construct models based rfm model recency refers when did recent transaction frequency often do transactions monetary much does a spend our store captures only partial information real user state exploit other parameters extract meaningful knowledge understand habits core system algorithm employs hybrid approach apriori k means build recommendation three phases are required collection phase collect data about their movements purchases learning apply machine from obtained previou...