Marketing Ppt 67468 | Ch4 Marketing Research

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...Marketing research the systematic design collection and analysis reporting of data relevant to a specific situation facing an organization process defining problem objectives developing plan for collecting information implementing analyzing interpreting findings what is needed set gather preliminary that will help define problems suggest hypotheses exploratory better describe situations or market such as potential product demographics attitudes consumers who buy descriptive test about cause effect relationships causal researchers must determine exact develop gathering it efficiently present management consists sources existing approaches contact methods sampling plans new instruments should be presented in written proposal primary secondary collected purpose at hand already exists somewhere having been another...

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Posted on: 28 Aug 2022 | 3 years ago
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