Marketing Ppt 67449 | Ch 17 Instructor Ppt Slides

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File: Marketing Ppt 67449 | Ch 17 Instructor Ppt Slides

Retailing and omnichannel Marketing LEARNING OBJECTIVES LO1 Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers. LO2 Outline the considerations associated with choosing ...

Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Retailing and omnichannel marketing learning objectives lo discuss the four factors manufacturers should consider as they develop their strategy for working with retailers outline considerations associated choosing retail partners list three levels of distribution intensity describe various types components a identify benefits stores detail challenges h m ap images denis doyle establishing relationship identifying developing managing channel structure degree vertical integration brand power manufacturer retailer hruby customer expectations...

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Posted on: 28 Aug 2022 | 2 years ago
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