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picture1_Marketing Ppt 67431 | Marketingstrategyresearchtoolbox 4


picture2_Marketing Ppt 67431 | Marketingstrategyresearchtoolbox 4 picture3_Marketing Ppt 67431 | Marketingstrategyresearchtoolbox 4

 62x       Filetype PPTX       File size 1.28 MB       Source: foster.uw.edu


File: Marketing Ppt 67431 | Marketingstrategyresearchtoolbox 4
Agenda Introduction Research Methods and Data Marketing Engineering Analysis Markstrat Simulation (Part II) Marketing Strategy Project © Palmatier 2 Is Marketing an Art or a Science? © Palmatier 3 Marketing ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Agenda introduction research methods and data marketing engineering analysis markstrat simulation part ii strategy project palmatier is an art or a science transitioning from to global companies spend over trillion on but only about use analytics one unit increase in of point scale led roa m net income for fortune firms same change competitive markets where customer needs are changing different study shows productivity increases by with minimal additional costs you can count us combine strong quantitative analytical culture willingness make bold decisions as we do so ll start the work backwards our judgment that best way create shareholder value jeff bezos letter shareholders germann lilien rangaswamy insights action key steps define question decision importance timing e g how acquire new customers should launch this product decide models qualitative interviews focus groups experiments collect sampling source survey crm perform analyses type variables go no tradeoffs model cluster choi...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
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