pricing understanding and capturing customer value topic outline what is a price major pricing strategies other internal and external considerations affecting price decisions copyright 2014 by pearson education inc all ...
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...Pricing understanding and capturing customer value topic outline what is a price major strategies other internal external considerations affecting decisions copyright by pearson education inc all rights reserved the amount of money charged for product or service it sum values that consumers give up in order to gain benefits having using only element marketing mix produces revenue elements represent costs based uses buyers perceptions not sellers cost as key driven considered before program set...