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...Segmentation and target marketing concerned with the individuals institutions or groups of that have similar needs can be met by a particular product offering goal is to identify specific customer then design program satisfy those firm must comprehensive understanding its current potential customers including their motivations behaviors wants critical success most firms has helped improve our standard living cengage learning all rights reserved may not scanned copied duplicated posted publicly accessible website in whole part buyer behavior consumer markets often irrational unpredictable progress through five stages see next slide does always follow these sequence strong brand loyalty move consumers directly from need purchase includes parallel decisions what buy where buying process exhibit recognition information search evaluation alternatives decision postpurchase occurs when s existing level satisfaction equal desired want desire for will demand ability willingness backs up many pe...