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picture1_Marketing Ppt 67398 | Keller Sbm5e Accessible Ch02


picture2_Marketing Ppt 67398 | Keller Sbm5e Accessible Ch02 picture3_Marketing Ppt 67398 | Keller Sbm5e Accessible Ch02

 248x       Filetype PPTX       File size 1.45 MB       Source: fac.ksu.edu.sa


File: Marketing Ppt 67398 | Keller Sbm5e Accessible Ch02
Learning Objectives 2.1 Define customer-based brand equity 2.2 Outline the sources and outcomes of customer based brand equity 2.3 Identify the four components of brand positioning 2 ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Learning objectives define customer based brand equity outline the sources and outcomes of identify four components positioning describe guidelines in developing a good explain mantras how they should be developed copyright pearson education ltd all rights reserved defining as bridge approaches from perspective consumer stresses that power lies what resides minds hearts customers differential effect knowledge has on response to marketing figure advantages strong brands improved perceptions product performance greater loyalty less vulnerability competitive actions crises larger margins more inelastic price increases elastic decreases trade cooperation support increased communication effectiveness possible licensing opportunities additional extension drives differences manifest themselves terms provides marketers with vital strategic their past future create over time dictates appropriate inappropriate directions for...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
File size: 1.45 MB
										
Views: 248x
										
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