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picture1_Company Presentation Templates 67334 | Kotcha18


picture2_Company Presentation Templates 67334 | Kotcha18 picture3_Company Presentation Templates 67334 | Kotcha18

 160x       Filetype PPT       File size 0.25 MB       Source: directory.umm.ac.id


File: Company Presentation Templates 67334 | Kotcha18
18-2 Defining Customer Value 18-2 Defining Customer Value (Product, Service, Total Customer (Product, Service, Total Customer Personnel, & Value Personnel, & Value Image Values) Image Values) (Monetary, Time ...

icon picture PPT Filetype Power Point PPT | Posted on 28 Aug 2022 | 2 years ago
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...Defining customer value product service total personnel image values monetary time energy cost psychic costs profit to the delivered consumer copyright prentice hall satisfaction results when a company s performance has fulfilled buyer expectations e exceeds c is delighted n m r o f are based on p past buying experiences l opinions of friends associates u marketer competitor information promises t below d dissatisfied highly satisfied customers produce benefits they less price sensitive remain longer talk favorably about and products others have emotional rational preferences for this creates high loyalty therefore purpose marketing generate profitably need retention key superior companies must consider new lost lifetime building by relationship involves creating maintaining enhancing strong long term relationships with other stakeholders methods include offering financial social structural ties...
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