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picture1_Marketing Ppt 67332 | Kotcha14


picture2_Marketing Ppt 67332 | Kotcha14 picture3_Marketing Ppt 67332 | Kotcha14

 156x       Filetype PPT       File size 0.09 MB       Source: directory.umm.ac.id


File: Marketing Ppt 67332 | Kotcha14
14-2 The Marketing Communications 14-2 The Marketing Communications Mix Mix Any Paid Form of Nonpersonal Advertising Any Paid Form of Nonpersonal Advertising Presentation by an Identified Presentation by an Identified ...

icon picture PPT Filetype Power Point PPT | Posted on 28 Aug 2022 | 2 years ago
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...The marketing communications mix any paid form of nonpersonal advertising presentation by an identified sponsor personal selling presentations a firm s sales force promotion short term incentives to encourage building good relations with public various publics obtaining favorable unpaid publicity direct individuals obtain immediate response copyright prentice hall communication process noise sender feedback encoding message media decoding receiver steps in developing effective step identifying target audience determining objectives buyer readiness stages awareness knowledge liking preference conviction purchase designing content rational appeals emotional structure moral draw conclusions argument type format order headline copy color words sounds body language attention interest desire action choosing channels selecting source collecting...
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