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...Learning outcomes slide of explain the importance retailer within channel and u s economy list understand different types retailers why nonstore retailing is on rise advantages its forms discuss retail operations models they vary in strategy format cengage all rights reserved how marketing strategies are developed executed services differs from goods address product service failures opportunities that provide summarize current trends related to customer data analytics technology activities directly sale ultimate consumer for personal nonbusiness use a intermediary sells mainly consumers industry united states comprises mostly small businesses dominated by number large companies approximately percent gdp comes activity establishments can be classified based type ownership level assortment price arrangement independent owned single person or partnership not operated as part larger institution chain store group same stores organization franchise relationship which business operate sell gr...