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...Topics for today s class factors influencing clvs within both business to consumer bc and bb contexts customer experience how it can affect understanding is shorthand the products services of are marketed other businesses examples include advertising agencies web hosting graphic design office furniture manufacturers landlords who lease retail space final with a housecleaning restaurants stores companies websites that offer linton cltv through use clv we past behavior predict future actions andrews understand enhance your lifetime value first look at go into driving initial revenue acquisition cost costs incremental purchases loyalty retention rate influence references referrals peppers maximizing each boils down up selling encouraging more transactions in sale or cross boosting frequency customers towards meaty keeping them relationship time consumers usually buy individual while purchase be used their pay same price place large orders where prices negotiated easily from company websit...