The words contained in this file might help you see if this file matches what you are looking for:

...Advertising objective definitions the purpose of is to sell goods services or ideas a large group prospective purchaser huegy mitchell main are inform persuade and remind target audience about advertiser s product russell h colley classification objectives telling market new suggesting uses explaining how works build brand preference customer maintain awareness maintaining loyalty reminding that may be needed in near future factors determining stage life cycle available finance level competition marketing nature segmentation dissonance among distribution strategy functions serve as communication coordination between agency ad creative team coordinate efforts copywriter media buyer message source etc criterion for decision making effect regarding budgets frequency repetition advertisement timing designing evaluation effectiveness it provide standard evaluating types approaches two sales approach communicationobjectives...