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picture1_Marketing Ppt 67255 | Ppt Of Spt Model


picture2_Marketing Ppt 67255 | Ppt Of Spt Model picture3_Marketing Ppt 67255 | Ppt Of Spt Model

 187x       Filetype PPTX       File size 0.30 MB       Source: blog.ub.ac.id


File: Marketing Ppt 67255 | Ppt Of Spt Model
Learning Objectives • Understand the each definition of Segmentation, Targeting, and Positioning • Know what is the part of Segementation, Targeting, and Positioning • Understand the reason why STP Model ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Learning objectives understand the each definition of segmentation targeting and positioning know what is part segementation reason why stp model needed by company three major steps identify profile distinct groups buyers might require seperate products or marketing mixes market select one more segments to enter establish communicate key distinctive benefits in grouping consumers some criteria such that those within a group will respond similiarly action different differently identifying segment create data make alternative strategic decide resources assesing existing best securing necessary target adopting plan developing basic assumption strategy many are significantly but not completely b firm s offering can be designed meet needs wants tastes preferences c specific lead competitive advantages marketplace d turn superior financial performance e...
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