File: Marketing Ppt 67247 | Strategic Decision In Retail
a location decision following location analysis should be considered demographic study of the population psychographic profile of the population size of the target market in that area probable competition from ...
Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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...A location decision following analysis should be considered demographic study of the population psychographic profile size target market in that area probable competition from other firms positioning real estate development business climate factors affect site attractiveness accessibility at macro level b micro store visibility traffic flow amount and quality parking advantage selection to select retail organization has consider understanding life style consumers age group individual spending capacity consumer income literacy gender behavioral patterns social status environmental c model some models are independent existing franchise network marketing traditional indian mom pop stores kiosks street...