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picture1_Marketing Ppt 67201 | Pm Week3


picture2_Marketing Ppt 67201 | Pm Week3 picture3_Marketing Ppt 67201 | Pm Week3

 132x       Filetype PPTX       File size 1.37 MB       Source: anandahussein.lecture.ub.ac.id


File: Marketing Ppt 67201 | Pm Week3
What is Marketing Research? Marketing research is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company. The Marketing Research ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...What is marketing research the systematic design collection analysis and reporting of data findings relevant to a specific situation facing company process define problem develop plan collect information make decision analyze present step e g will offering an in flight internet service create enough incremental preference profit for american airlines justify its cost specify alternatives should offer connection st state objectives types class passengers are likely use approach instruments sampling contact methods sources approaches observation unobtrusive lp ethnographic link between culture behavior or how cultural processes over time participant focus group discuss topics interest ls survey knowledge beliefs preferences satisfaction behavioral purchasing experimentation cause effect relationships...
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