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picture1_Communication Ppt 66509 | Chapter ♯14


picture2_Communication Ppt 66509 | Chapter ♯14 picture3_Communication Ppt 66509 | Chapter ♯14

 154x       Filetype PPT       File size 0.98 MB       Source: www.wou.edu


File: Communication Ppt 66509 | Chapter ♯14
Communicating Customer Value: Integrated Marketing Communications Strategy Topic Outline • The Promotion Mix • Integrated Marketing Communications • A View of the Communications Process • Steps in Developing Effective Communication ...

icon picture PPT Filetype Power Point PPT | Posted on 27 Aug 2022 | 2 years ago

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...Communicating customer value integrated marketing communications strategy topic outline the promotion mix a view of process steps in developing effective communication setting total budget and socially responsible copyright pearson education inc chapter slide publishing as prentice hall is specific blend advertising public relations personal selling direct tools that company uses to persuasively communicate build relationships major any paid form non presentation ideas goods or services by an identified sponsor broadcast print internet outdoor sales short term incentives encourage purchase sale product service discounts coupons displays demonstrations involves building good with s various publics obtaining favorable publicity up corporate image handling heading off unfavorable rumors stories events press releases sponsorships special web pages...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 27 Aug 2022 | 2 years ago
										
										
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Filetype: PPT
										
File size: 0.98 MB
										
Views: 154x
										
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										Wan learn
											

												Wan learn