slide content 1 what is persuasion 2 key elements in persuasion 3 persuasion traditional approach 4 persuasion cognitive response analysis 5 the paths to persuasion elm central or peripheral route ...
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...Slide content what is persuasion key elements in traditional approach cognitive response analysis the paths to elm central or peripheral route types of appeal tips successful self reflection on q and a session dc introduction social psychology act persuading seeking persuade state fact being persuaded convinced dictionary com symbolic process which communicators try convince other people change their attitudes behaviors regarding an issue through transmission message atmosphere free choice perloff p art getting someone do something they wouldn t ordinarily if you didn ask aristotle source person who sends communication receiver target persuasive piece channel medium used send eg newspapers television internet verbal non body asks says whom with effect provides wealth information about when how research findings experts are more than messages that not appear be designed our often ones seem intended manipulate us fashion individuals relatively low esteem easier those high audience s theo...