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...Application areas of consumer behavior perms environmental analysis market research segmentation the marketplace product positioning and differentiation marketing mix development adalah bagaimana mempengaruhi persepsi konsumen tentang karakteristik merk terhadap penawaran produk pesaing tujuannya menciptakan spesifik yang mempunyai image jelas is assessment external forces that act upon firm its customers create threats opportunities natural environment includes types raw materials available pollution fear contracting deadly diseases expansion desert regions around globe various weather phenomena such as hurricanes or drought components demographi technological c political economic cultural...