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picture1_Communication Ppt 65882 | Kotler16exs Designing And Managing Integrated Marketing Communications


picture2_Communication Ppt 65882 | Kotler16exs Designing And Managing Integrated Marketing Communications picture3_Communication Ppt 65882 | Kotler16exs Designing And Managing Integrated Marketing Communications

 115x       Filetype PPT       File size 0.07 MB       Source: muji.unila.ac.id


File: Communication Ppt 65882 | Kotler16exs Designing And Managing Integrated Marketing Communications
Objectives Objectives Learn the major steps in developing an effective integrated marketing communications program. Understand the steps involved in developing an advertising program. Learn how companies can exploit the marketing ...

icon picture PPT Filetype Power Point PPT | Posted on 27 Aug 2022 | 2 years ago

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...Objectives learn the major steps in developing an effective integrated marketing communications program understand involved advertising how companies can exploit potential of sales promotion public relations direct and e nd prentice hall inc to accompany a framework for management edition slide chapter platforms personal selling development identify target audience establish budget determine select communication mix design message measure results channels manage imc process step identifying includes assessing s perceptions company product competitors image cognitive affective behavioral may be set aida model guides content decisions involve selection appeal theme idea or usp structure types appeals format rational emotional source moral...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 27 Aug 2022 | 2 years ago
										
										
Tag:
																																		download ppt,
																								kotler16exs,
																								designing,
																								managing,
																								integrated,
																								marketing,
																								communications,
											                                        
																				
Filetype: PPT
										
File size: 0.07 MB
										
Views: 115x
										
Uploaded by:
										
										
										

										Wan learn
											

												Wan learn