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...Chapter objectives after reading you will be able to outline the characteristics benefits and limitations of paid media list most important techniques discuss how when advertisers use each explain unique aspects social networks that attract describe some advertising tactics offered by popular sites virtual worlds online video pearson education inc publishing as prentice hall cont various ways in which marketers can reach target audiences through mobile search highlight move bb prospects marketing purchase funnel identify key metrics used determine effectiveness efficiency lenovo wins big with is a chinese company sells computers both business individual consumers began successful remarketing campaign using specifically tailored google ads for different shopping behaviors general visitors those who abandoned carts purchasers they continue this strategy maximum terms are often interchangeably engage markets them owned conversation earned trusted digital include branded web opt emails cou...