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...View metadata citation and similar papers at core ac uk brought to you by provided ubm journal universitas bunda mulia jakarta komunikasi bisnis berbasis etika lingkungan sebagai csr the body shop indonesia studi kasus kampanye payplastic yunike hardhiyanti ilmu alamat surel nikee hardhiyan gmail com udung noor rasyid magister udungnoor yahoo co id abstract this study entitled environmental ethics based business communication corporate social responsibility as a form of case campaign payplastik in aims knowing how conduct ethical communications on its activities sphere internal external why is very focused issues related environment one them see it does generate positive impact society method used techniques data collection done through observation interviews documentation results their internally externally corporation using channels uses channel convey principle being operated are product strategy public relations well corners head office depiction type carried particular will focus ...