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...International seminar on recent trends in marketing technology a study consumer awareness towards online shopping vellore district tamil nadu dr r dharmaraj m com b phil ph d open access head pg and research department of commerce sri bharathi women s arts science college kunnathur arni t v malai dt volume k sasirekha scholar special issue month september abstract the purpose this project is to make different types year buyers website variables people consists were selected from issn genders age groups professions having internet experience four are trial occasional frequent regular these have evaluated factors such as design customer service impact factor security reliability an already prepared scale questionnaire was used with five point liker rating measure perception citation random test collect data sampled respondents statistical techniques percentage analysis chi square keywords buying behavior frequency introduction has affected style habit shanlax rapidly evolved changed into...