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...Shs web of conferences https doi org shsconf globalization and its socio economic consequences global e commerce consumer habits perceived opportunity for professional realization the first year students in economics maria kicheva boryana dimitrova south west university neofit rilski faculty department blagoevgrad bulgaria abstract is a process with serious implications well being humankind development electronic technologies hardware has led to emergence expansion which allows people meet their needs certain goods receive financial means do that this article points results study online buying at smaller southeast europe born late y generation minimum period higher education majors other than relationship training required carry out these activities was specifically sought method self administered survey used usable questionnaires were collected show respondents buy mostly clothes shoes cosmetics electronics pay usually by bank cards main reasons kind purchasing lower price non availab...