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...Analysis of viral marketing and customer experience influence on purchasing decisions through e commerce shopee agin septhi rahmat hidayat department business management politeknik negeri batam jl ahmad yani indonesia keywords decision abstract this research is motivated by the aim to test analyse uses quantitative approach with multiple linear using spss software data collection collected distributing google form questionnaire links a sample people who are users in results showed that there was an effect both partially simulatively study calculation coefficient determination obtained means can be explained while rest other variables introduction competition among platforms getting tougher one which due world stats internet shows increasingly technological literacy society worldwide until reached certainly those from indonesian service superior compared competitors such as providers association use survey daily social amounted million find out services carried taking experienced increa...