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...International journal of business and management invention issn online print x www ijbmi org volume issue september pp emerging trends e commerce in india an empirical study dr smt rajeshwari m shettar associate professor department shri hurakadli ajja shikshana samiti s k jigalur arts sheshgiri college for women dharwad abstract stands electronic is doing electronically the has completely revolutionized conventional concept deals with selling purchasing goods services through internet computer networks this paper attempts to highlight different challenges faced by understand essential growth factors required describes prosperity retail sales found that world existence wholesalers at greatest risk because producer can easily ignore them sell their products retailers consumers take advantage establishing contracts reputed producers linking also provides various types opportunities people keywords on line shopping evolution i introduction dealing media called as or involves carrying a he...