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...Issn hj gaya et al international journal of business management and economic research ijbmer vol developing a qualitative single case study in the strategic realm an appropriate design dr media group ltd nairobi kenya po box city square email mediagroupkenya com prof ee smith department nelson mandela metropolitan university port elizabeth elroy nmmu ac za abstract objective this article is to critically look at advocate for use depth linked as more practical approach testing extending or generation theory asserts that combined methodology not only complement but also offer rich data analysis understanding issues their natural life context based on successful new theoretical model activity resource view arbv consistent market leader motor service industry leading extension justifies outlines actual used including place rationale build rigour guide total nine top managers consistently high performing firm were purposefully selected be key informants they deemed reliable knowledgeable ab...