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...Aplikasi theory of planned behavior untuk memprediksi perilaku mahasiswa membeli laptop lenovo studi kasus fe unika santo thomas su oleh darwis tamba se m si abstract the purpose this study to analyze application predict student buy laptops benefits provides input other researchers in conducting further research on same topic and add insight knowledge field consumer especially about a total sample respondents data collection method through questioner documentation descriptive analysis technique results showed based observed variables that attitudes subjective norms control behaviors felt by students st average gives positive influence branded is line with behavioral interest equation bi ab sn pc larger brand influenced than perceived controls attributes place win competition preferably manufacturers increase offering various consumers keywords attitude norm pendahuluan pada saat ini keadaan persaingan antar produsen semakin kompetitif yang ditandai dengan banyaknya perusahaan menawarka...