Advances in Economics, Business and Management Research, volume 126 5th International Conference on Financial Innovation and Economic Development (ICFIED 2020) Research on Marketing Strategy of B2C E-Commerce Platform Based On ...
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...Advances in economics business and management research volume th international conference on financial innovation economic development icfied marketing strategy of bc e commerce platform based triangle model xixi xu zhizhen bu zhigang fan school alibaba hangzhou normal university zhejiang china corresponding author email xixistudy com keywords new consumption the abstract environmental needs technical support recent years has developed rapidly competition among platforms is increasingly intensified at same time due to emergence overlapping application information technology s consumer market undergone changes make face challenges therefore this paper analyzes faced by environment puts forward suggestions strategies context hoping provide ideas for sustainable introduction according global data report retail transactions totaled billion accounting online major countries regions accordign statistics mobile phone ownership rate was up percent higher than average with million internet user...