university of mumbai sub business research methods programme sy bms sem 4 1 process of obtaining a numerical description of the extent to which a person or object possesses some ...
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...University of mumbai sub business research methods programme sy bms sem process obtaining a numerical description the extent to which person or object possesses some characteristics measurement b scaling c questionnaire d interview that involves monitoring respondent s involuntary responses marketing stimuli via use electrodes and other equipment is called projective techniques physiological measures depth interviews multi dimensional scales it special non probability method used when desired sample characteristic rare sampling panel snowball convenience purposive book shop selects its more than customers participate in study on service quality has established for population field setting dependent grouping good frame must be relevant complete precise all above how many different size can taken from comprising elements increases followings correct standard error remains unchanged declines simple case normal distribution then mean equal both common following designs maps rather lists re...