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...Shrek saunders and the onion myth using myths metaphors storytelling tammi sinha susanne clarke lois farquharson marketing event management project faculty of business law sport university winchester uk ac office vice chancellor bournemouth sclarke abstract do we know our research onions have layers as researchers need to peel its core uncover meaning which enable us understand phenomenon are seeking metaphor immortalized by amongst others in world is well known this paper takes a for collecting making from visual verbal stories methods based on collection can sometimes be perceived tangential or superfluous kendall j k additionally story telling often falls into three specific domains an accurate portrayal all events account what was experienced actors driver change improvement explores adapting campbells youngs typology sphere model l t s provides canvas capture those experiencing leading within higher education captured through populating focus groups camp fires interviews testimony...