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...International journal of communications law and policy issue winter e commerce co uk local rules in a global net online business transactions the applicability traditional english contract by jens werner introduction world wide web www has brought along new range pos sibilities for commercial companies have realized that potential customers cannot be reached at premises only anymore but also home via internet thus electronic contracting become big which raises various legal issues b two methods there are ways mail contracts click con tracts is digital equivalent letter virtual sender types it out inserts an ad dress sends to recipient exactly same process he would done with conven tional physical different servers message reaches s inbox his letterbox second method can explained best as purchase supermarket operator supplier places webvertisement vertisement on page shop offering products special price customer then tick box order select product pick up from shelf submit take goods cas...