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...Part guides for the use of environmental marketing claims sec purpose scope and structure interpretation substantiation general principles benefit carbon offsets certifications seals approval compostable degradable free non toxic ozone safe friendly recyclable recycled content refillable renewable energy materials source reduction authority u s c a these set forth federal trade commission current views about help marketers avoid making that are unfair or deceptive under section ftc act they do not confer any rights on person operate to bind public however can take action if marketer makes an claim inconsistent with in such enforcement must prove challenged practice is violation b preempt state local laws compliance those will necessarily preclude law apply attributes product package service connection offering sale item individuals also business transactions labeling advertising promotional all other forms medium whether asserted directly by implication through words symbols logos depi...