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picture1_Effective Presentation Ppt 47010 | Filechapter 9   Promoting Tourism Services To Consumers


picture2_Effective Presentation Ppt 47010 | Filechapter 9   Promoting Tourism Services To Consumers picture3_Effective Presentation Ppt 47010 | Filechapter 9   Promoting Tourism Services To Consumers

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File: Effective Presentation Ppt 47010 | Filechapter 9 Promoting Tourism Services To Consumers
Chapter learning aims To enhance your understanding of: • the role of promotion in the marketing plan • the six-step marketing communications process • the main approaches used in promoting ...

icon picture PPTX Filetype Power Point PPTX | Posted on 18 Aug 2022 | 2 years ago
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...Chapter learning aims to enhance your understanding of the role promotion in marketing plan six step communications process main approaches used promoting tourism services consumers key terms promotions are market aimed at stimulating demand generate customers sales also referred as marcoms or comms and often interchangeably with term this represents integration message media promotional mix communicate target hierarchy needs aida a theory proposing advertising should lead through from reminding them their though making purchase variation is model enhancing awareness interest creating desire which leads action stimulate goals involve informing then persuading act effective require creative ideas be developed critical objective setting planning stage eg what will achieve budget affordability simplest approach set based on business can afford most small businesses operate an uncertain future cash flow so does actually represent reality rather than might ideal industry average results ana...
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