promotion sales promotion consists of a collection of incentive tools mostly short term designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade ...
Filetype Power Point PPTX | Posted on 18 Aug 2022 | 3 years ago
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...Promotion sales consists of a collection incentive tools mostly short term designed to stimulate quicker or greater purchase particular products services by consumers the trade promosi adalah upaya untuk menginformasikan produk atau jasa pada calon konsumen membeli mengkonsumsinya dengan adanya produsen distributor mengharapkan kenaikannya angka penjualan kegiatan perusahaan mengkomunikasikan produknya komunikasi ini bisa dilakukan cara antara lain advertising direct marketing dan public relation tony soebijono tujuan menyebarkan informasi kepada target pasar potensial mendapatkan kenaikan profit pelanggan baru menjaga kesetiaan kestabilan ketika terjadi lesu membedakan serta mengunggulkan dibanding pesaing membentuk citra di mata sesuai yang diinginkan tactics consumer directed samples price offs coupons allowances cash refund offers free goods contests premiums spiffs prizes shows patronage rewards specialty trials tie in promotions serba horisontal jika dahulu memosisikan diri diata...