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...Royal sundaram a leading general insurance company in india leverages firsthive for automating policy renewal journeys challenges about like any other had as one of the key performance indicator kpi to determine success this metric was driven with faster cycles while targeting appropriate customer on right channel and at time however existing systems allowed marketers run only single campaigns which required lot manual intervention drive multiple automation feature too missing thereby excess effort campaign execution considering their extensive product categories cross sell upsell opportunities sum it up marketing team suffered from independent siloed approach through channels without having an integrated unified view co limited renewals status formerly known s solution alliance journey orchestration is first private sector deployment data platform following use cases were be configured licensed october by regulatory multi development authority leveraging using hyper personalization tr...