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...Learning objectives upon successful completion of this chapter you will be able to explain the difference between bi analytics data marts and big define characteristics for good decision making describe what mining is market basket cluster analysis business s tools explore past gain insight into future decisions techniques turn meaningful information sets that are so large or complex traditional processing applications inadequate discovering patterns in textbook most kandasamy benson free download from bookboon com model books have advertisements pay monthly fee remove ads businesses need support uncertain economics rapidly changing environments global competition demanding customers taking advantage acquired by companies a critical success factor source speakingdata blog...