188x Filetype PPTX File size 0.89 MB Source: teknologiateollisuus.fi
INTRODUCTION Business model canvas The purpose of the business model canvas tool is to help you e crystallise your circular business idea by reflecting on its key l s building blocks, including your value proposition, infrastructure, o o o p customers and financing. t r u e P h t f o n o i 1. Vision – describe your long-term vision and wanted t a position r t s 2. Market - reflect on customers, the required customer u l l relationships, the channels you could use to reach them I and what competition you will see on the market. s 3. Offering - detail what the solution you want to offer could n look like, what the concrete value proposition to your o i customers is and draft an outlook on how it could be s t l All playbook chapters + supporting tools c a u developed further or what other solutions could be i r r t connected with it. e s t n 4. Financial aspects – use the value case tool to assess a I m value levers per circular sub-model. Provide a high-level g estimate on revenues, costs, and investments. n 1. Why circular 2. What 3. Which 4. Which 5. How to design i 5. Operating model – reflect on key partners, capabilities, t economy? opportunities capabilities are technologies can the r exist? required? support? transformation resources and digital technologies needed to operate your o journey? p circular business idea. p u 6. Enabling companies – list companies that can support S Illustrative playbook pages – please refer to the entire chapters for the development of your circular business model, such as support. financiers and technology providers. EXAMPLE Business model canvas Vision statement Optimised use of equipment capacity – in an easy and cost-efficient way Market Offering Operating model Customers: Products/services: Key partners: • Facilitating matches between companies owning a piece of machinery / equipment • Manufacturing companies • Companies willing to share their products • Individual consumers that is not needed all the time and those needing the equipment every now and • IT partners to develop and maintain then platform • Maintenance services for shared products • Payment solution providers Customer relationships: Value proposition: Key capabilities: • Establishing and cultivating • Avoided unnecessary costs from underutilised equipment • Optimised use of capacity • Leveraging data to support product sharing equipment sharing community • Attracting customers to join the platform • Easy and cost-efficient way to get equipment for use and cultivating the platform community Illustrative Illustrative Customer Channels: Outlook/pipeline: Key resources: example for • Website • Providing additional services for shared products, e.g. insurance, maintenance etc example for • App • Expanding operations to other areas in Finland • IT platform equipment e • Using devices to facilitate tracking of products • Products to be shared equipment l sharing p Competitors: sharing • OEMs Digital: platform m • Other equipment sharing/rental platform • Big data to improve understanding of a platforms customer needs and preferences x • Potential use of IoT solutions to track E product location, availability, energy consumption etc Financial aspects Revenue streams: Cost structure: Risks (facing /mitigating): Intangibles: • Transaction fees • Platform development & maintenance • Mitigating risk of owning costly • Strengthened customer relationships • Add-on sales • Service costs (logistics, maintenance, etc) machinery & equipment through more frequent interaction • Facing risk of attracting enough • Improved understanding of customer base customers to the platform • Improved company image Enabling companies • Financiers • Insurance companies • Technology providers Tool BUSINESS MODEL CANVAS Vision statement Market Offering Operating model Customers: Products/services: Key partners: Customer relationships: Value proposition: Key capabilities: Key resources: Customer Channels: Outlook/pipeline: Digital: Competitors: Financial aspects Revenue streams: Cost structure: Risks (facing /mitigating): Intangibles: Enabling companies
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