File: Company Presentation Template 42673 | Chap009
multibusiness strategy chapter 9 mcgraw hill irwin copyright 2009 by the mcgraw hill companies inc all rights reserved learning objectives 1 understand the portfolio approach to strategic analysis and choice ...
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...Multibusiness strategy chapter mcgraw hill irwin copyright by the companies inc all rights reserved learning objectives understand portfolio approach to strategic analysis and choice in use three different approaches conduct identify limitations weaknesses of various synergy evaluate parent company role determine whether how it adds tangible value a is historical starting point for firms boston consulting group bcg pioneered an called techniques that attempted help managers balance flow cash resources among their businesses while identifying basic purpose within overall growth share matrix industry attractiveness business strength...