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...The bigbench proposal end to benchmark application level based on a product retailer tpc ds focused parallel dbms and mr engines history st launched at wbdb san jose published sigmod spec proceedings queries data set full kit collaboration with industry academia first teradata university of toronto oracle infosizing now bankmark clds cisco cloudera hortonworks intel microsoft msrg pivotal sap extending model structured market prices unstructure marketpric d semi website click stream e item unstructured customers reviews sales web custome page r adapted log specific vs variety different schema parts volume scale factor similar scaling but continuous weblogs also scaled velocity refresh for all workload specified in english sort no required syntax implementation aster sql implemented hive hadoopmr mahout opennlp business functions from mckinsey marketing cross selling customer micro segmentation sentiment analysis enhancing multichannel consumer experiences merchandising assortment optim...