chapter 1 chapter 1 imperatives for market driven strategy mcgraw hill irwin copyright 2009 by the mcgraw hill companies inc all rights reserved objectives objectives pivotal role of market driven ...
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...Chapter imperatives for market driven strategy mcgraw hill irwin copyright by the companies inc all rights reserved objectives pivotal role of in designing and implementing business marketing strategies links between corporate challenges modern environment characteristics a becoming orientation achieving superior determining performance distinctive capabilities customer value match oriented focus competitor intelligence cross functional coordination implications is focal point organization commitment to continuous creation skills understanding satisfying customers requires involvement support entire workforce monitor rapidly changing needs wants...