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...Business strategy chapter mcgraw hill irwin copyright by the companies inc all rights reserved learning objectives determine why a would choose low cost differentiation or speed based explain nature and value of market focus illustrate how firm can pursue both strategies identify requirements for success at different stages industry evolution good in fragmented global industries decide when should diversify evaluating choosing seeking sustained competitive advantage two most prominent sources be found s structure its ability to differentiate from competitors businesses that have one more capabilities let them operate lower will consistently outperform their rivals don t leadership opportunities built on requires able provide product service below what achieve ex...