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picture1_Planning Spreadsheet 42440 | Meeting 10


picture2_Planning Spreadsheet 42440 | Meeting 10 picture3_Planning Spreadsheet 42440 | Meeting 10

 197x       Filetype PPTX       File size 2.29 MB       Source: dinus.ac.id


File: Planning Spreadsheet 42440 | Meeting 10
LEARNING OBJECTIVES LO1: Distinguish between advertising and public relations. LO2: Describe the key tasks of public relations practitioners. LO3: Explain the potential benefits and drawbacks of sponsorships in an Integrated ...

icon picture PPTX Filetype Power Point PPTX | Posted on 16 Aug 2022 | 2 years ago
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...Learning objectives lo distinguish between advertising and public relations describe the key tasks of practitioners explain potential benefits drawbacks sponsorships in an integrated marketing communications plan discuss functions corporate role reputation management main goal pr is to manage a company s difference not paid for like more trusted because message edited filtered by media credibility therefore stronger vs mpr when used support other imc strategies need be closely coordinated job planning research crisis publicity press agentry community involvement speechwriting publications social blogs tools news release kit photos feature articles printed materials posters exhibits...
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