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...Makalah untuk sebumi international seminar topik politik sosial ekonomi dan pertahanan sub kewirausahaan daya saing global nama guido benny s sos me institusi departemen ilmu administrasi universitas indonesia kontak phone no email ui edu address jl margonda gg kober a pondok cina depok the attitude of indonesian consumers towards domestic and foreign products comparative study to malaysian abstract implementation economic integration under asean free trade area afta is decided be accelerated many observers argue that brands were not ready compete with others business however battle goes in mind ries kotler then was conducted examine how perceived competitiveness shoes leading export against similar originating some other developed newly industrialized countries inspired by mohamad et al malaysia employed dimensions country image for innovativeness design prestige workmanship comfort beside used revealing perception made labels measure also data collected october using survey questionn...