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...Learning objectives define and apply commonly used new venture business planning concept skills tools demonstrate a comprehensive understanding of the principles process forming strategic plan what is tool for analysis creating becomes guide to gathering relevant information that ensures direction achievable financially lucrative synthesis converts vision into strategy start up with respective action communication communicates potential stakeholders call tangible product ongoing articulates team tells others entrepreneur serious often requirement funding from investors financial institutions constant work in businesses evolve change their strategies markets offerings nonconformist planner entrepreneurs are traditional driven by includes unique idea executive summary drive determination description opportunity an intuitive approach marketing promotional gut feelings heuristics it gets job management done operational bricolage trying testing forecasts playing around on suppliers why migh...