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...The rules of a business plan keep it short and concise you want your to be read b should accessible something continue use refine over time know audience written in language that will understand ex if company is developing complex scientific process but prospective investors aren t scientists don need adapt accommodate explanations product simple direct using terms everyone can intimidated vast majority owners entrepreneurs experts are passionate about writing then leveraging for growth easy quick overview executive summary an plans comes first ideally only pages provides review s legal structure location as well some background on history re existing...